Core Balance Training
Assessment Analytics Dashboard
74,426 form submissions · 30,000 Part I assessments ·
63,404 Kajabi transactions · Data window: Jun 2024 – May 2026
Total form entries
74,426
All-time submissions
Emails captured
100%
74,426 — required at intake
Completed (Apr–May '26)
1,734
65.3% completion rate
Abandoned (partial)
922
34.7% — very early exits
Completers → Checkout
100%
All completers reach offer page
Committed "Yes"
98.2%
71,026 of 72,292
Surgery disqualified
2,708
3.6% of all entries
Committed "No"
1,257
1.7% of respondents
Assessment Question Completion Rate
Assessment → Trial → Paid — Cross-matched against Kajabi transactions
Total revenue (all)
$4.1M
Succeeded transactions
Revenue from assessment users
$2.16M
52.7% of total revenue
Assessment → Trial
12.5%
8,316 of 66,478 matched
Trial → Paid rate
63.5%
6,970 of 10,984 starters
Trials never paid
3,746
34.1% of trial starters
Median days to convert
7
days after trial start
Convert within 7 days
94.8%
Decision at trial end
Failed payments
3,925
6.2% of all attempts
Trial → Paid Conversion Rate by Quarter
Time to Convert After Trial Start
Monthly Revenue & Trial Starts — May 2025 to May 2026
Payment Failure Reasons
Quarterly Funnel: Assessments → Trials → Paid
Top Conditions Reported — % of Respondents
Pain Description Types
Pain Location — Average Severity Score
Avg pain — yesterday
5.0/10
Avg pain — right now
4.4/10
Avg at its worst
7.8/10
3.4pt gap vs. right now
Scored 8–10 at worst
66%
of all respondents
Pain Score Distribution by Timing
Age Distribution
Pain Duration at Intake
Total V1 responses
2,656
Apr–May 2026 window
Completed
1,734
65.3% completion rate
Partial / abandoned
922
34.7% — early exits
Avg age (completers)
57
Peak group: 60–69
Surgery disqualified
35
2.0% of completers
Committed "Yes"
99.7%
1,701 of 1,706 answered
Avg pain at worst
8.4/10
Higher than ALL dataset (7.8)
Avg total score
33.9
out of 100
Conditions Reported — V1 Assessment
Pain Description Types — V1
Life Impact — V1
Avg pain — yesterday
5.8/10
vs 5.0 in ALL dataset
Avg pain — right now
5.4/10
vs 4.4 in ALL dataset
Avg at its worst
8.4/10
3.0pt gap vs. right now
Scored 8–10 at worst
78%
1,352 of 1,734
Avg pain score
12.7
out of 30 max
Avg symptom score
12.7
out of 40 max
Pain Score Distribution by Timing — V1
Pain Location — Avg Score (V1)
Pain Triggers — V1
Treatments Previously Tried — V1
Demographics — V1
Floor & Belly Mobility — V1
Computed Score Distribution — V1
Motivation question filled
64.2%
1,706 of 2,656 total
"Imagine yourself" filled
65.2%
1,732 of 2,656 total
Open text vs completion
~98%
Nearly all completers fill both
Partials filling open text
~0%
Open text appears post-completion
Monthly Assessment Submissions — All Sources
Quarterly Submission Volume
Trial → Paid Conversion Rate by Quarter
Critical — Checkout Gap
100% of completers click to checkout but only 12.5% start a free trial. This is the single largest revenue leak. Audit for mobile friction, CTA clarity, form complexity, and load speed.
100% of completers click to checkout but only 12.5% start a free trial. This is the single largest revenue leak. Audit for mobile friction, CTA clarity, form complexity, and load speed.
Critical — Surgery Screen
2,708 respondents confirm recent surgery and are medically disqualified, yet complete the full 18-step flow. An early-exit card after the surgery question saves time and cleans pipeline data.
2,708 respondents confirm recent surgery and are medically disqualified, yet complete the full 18-step flow. An early-exit card after the surgery question saves time and cleans pipeline data.
Action — Day 6/7 Email
94.8% of conversions happen at day 7. A targeted urgency email on day 5–6 with social proof, progress summary, and strong CTA could recover a material portion of the 3,746 who never converted.
94.8% of conversions happen at day 7. A targeted urgency email on day 5–6 with social proof, progress summary, and strong CTA could recover a material portion of the 3,746 who never converted.
Action — Dunning Sequence
3,925 failed payments — 2,074 (53%) are insufficient funds. A Kajabi retry sequence with card-update prompts could recover $150k–$200k+ annually in lost subscriptions.
3,925 failed payments — 2,074 (53%) are insufficient funds. A Kajabi retry sequence with card-update prompts could recover $150k–$200k+ annually in lost subscriptions.
Action — Q4 2025 Investigation
Conversion rate fell from 83% → 57% as volume tripled. This pattern strongly indicates a lead quality problem, not a product or pricing issue. Audit traffic sources from that period.
Conversion rate fell from 83% → 57% as volume tripled. This pattern strongly indicates a lead quality problem, not a product or pricing issue. Audit traffic sources from that period.
Action — Sciatica-Led Messaging
Sciatica is #1 at 43.9%. If current ads lead with generic "back pain," testing sciatica-specific headlines against existing ads may meaningfully improve click-through and qualified volume.
Sciatica is #1 at 43.9%. If current ads lead with generic "back pain," testing sciatica-specific headlines against existing ads may meaningfully improve click-through and qualified volume.
UX — Step 16 Dropoff
"Treatments tried" has the weakest fill rate at 94.8%. After 15+ questions, fatigue is real. Consider moving this earlier or simplifying from multi-select to top-3 only.
"Treatments tried" has the weakest fill rate at 94.8%. After 15+ questions, fatigue is real. Consider moving this earlier or simplifying from multi-select to top-3 only.
Copy — At-Worst Framing
The 3.4pt gap between "right now" (4.4/10) and "at worst" (7.8/10) means people assess during a calm window. Lead all copy with the worst-case experience — not how they feel today.
The 3.4pt gap between "right now" (4.4/10) and "at worst" (7.8/10) means people assess during a calm window. Lead all copy with the worst-case experience — not how they feel today.
Strength — Email Capture
100% email capture at intake across 74,426 submissions. Email is required before any content is shown — no leads slip through without a contact. Best-practice funnel design.
100% email capture at intake across 74,426 submissions. Email is required before any content is shown — no leads slip through without a contact. Best-practice funnel design.
Strength — Trial Conversion
63.5% of trial starters convert to paid. The product sells itself once people experience it. All optimization energy should focus on getting people into the trial, not converting them after.
63.5% of trial starters convert to paid. The product sells itself once people experience it. All optimization energy should focus on getting people into the trial, not converting them after.
Strength — Assessment Revenue
Assessment users drive $2.16M of $4.1M total revenue (52.7%). A 5pt lift in checkout-to-trial conversion (12.5% → 17.5%) would generate ~3,300 more trials and ~2,100 more paying members.
Assessment users drive $2.16M of $4.1M total revenue (52.7%). A 5pt lift in checkout-to-trial conversion (12.5% → 17.5%) would generate ~3,300 more trials and ~2,100 more paying members.
Strength — Committed Audience
98.2% say "Yes" to committing 15 min/day. Combined with 66% rating worst-case pain 8–10/10, this is a highly motivated audience. Persuasion is not the bottleneck — access to trial is.
98.2% say "Yes" to committing 15 min/day. Combined with 66% rating worst-case pain 8–10/10, this is a highly motivated audience. Persuasion is not the bottleneck — access to trial is.
Full Funnel at a Glance
| Stage | Users | Rate | From previous | Note |
|---|---|---|---|---|
| Assessment submitted | 74,426 | — | — | 100% email collected |
| Unique emails matched | 66,478 | 89.3% | of total | De-duplicated |
| Started free trial | 8,316 | 12.5% | of matched emails | ⚠ Biggest dropoff — checkout gap |
| Converted to paid | 7,410 | 11.1% | of matched emails | Includes direct-to-paid |
| Trial → then paid (strict) | 5,226 | 7.9% | of matched emails | Paid date after trial date |
| Trials never paid | 3,746 | 34.1% | of trial starters | Day-7 email opportunity |
| Revenue from matched users | $2,158,839 | 52.7% of all revenue | Assessment-sourced | |
form_submission total
74,426
Email required at intake — all have email
Part I CSV total
30,000
Export cap — actual volume higher
Biggest dropoff point
Step 12
Imagine exercise — 6,859 lost (9.3%)
2nd biggest dropoff
Step 13
Treatments tried — 3,004 lost (4.1%)
Steps with 0% drop
9
Most steps have near-perfect retention
Email capture rate
100%
Required to submit — all captured
Every Question: Fill Rate + Dropoff
Dropoff Analysis — Where People Left (form_submission)
Pain Duration — OLD (form_submission)
Surgery Screen — OLD
Floor Mobility — OLD
Commitment Question — OLD
Part I Assessment — Full Step Fill Rate
Imagine Open Answers, Top 10
Total sessions
2,656
Apr–May 2026
Completed
1,734
65.3% completion rate
Partial / abandoned
922
34.7% — exit after Step 1
Critical drop — Step 2
34.7%
920 lost immediately after start
Surgery disqualified
35
2.0% of completers
Commitment rate
99.7%
1,701 of 1,706 who answered
Email captured
1,603
60.4% of all sessions (completers only)
4 flagged dropoffs
4
Steps 2, 6, 9, 14
NEW Assessment — Complete Question Fill Rate
Dropoff Points — Users Lost at Each Step (absolute count)
⚠ Step 2 — Pain Duration (34.7% lost)
⚠ Step 6 — Pain Description (31.9% of remaining lost)
⚠ Step 9 — Life Impact (730 lost)
⚠ Step 14 — Pain Triggers (780 lost)
Surgery Screen — NEW
Commitment Question — NEW
Floor Mobility — NEW
Belly Mobility — NEW
Age Distribution — NEW completers